Normally, i'm not a big fan of bromeliads with a soft spot for compact rosettes or silvery scales. Just not able to resist purchasing this plant for 23US$. I've been eyeing it for a while. The plant looked a bit tired then but recovered. This species is native to Brazil from mesic habitat, so i'm giving it a bright corner and light watering. While it is not commonly offered here in the old world, it is not an uncommon houseplant offered in the states. The leaves are covered with a mosaic network of white trichomes. Need to take extra care during handling to avoid touching the leaves and cause irrecoverable blemish. And also to keep a keen eye for scales or mealies!